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This web site jeanfogglandscape.com states the following, "For more than 40 years, Ive helped transform hundreds of Bay Area residential and commercial properties." We saw that the website said " Starting as an apprentice in the early 70s, I quickly realized what the pillars of a quality landscaping company should be in this highly competitive market listen to the client, be reliable, and deliver personal, quality services at affordable pricing." It also said " Jean Fogg Landscape takes a lot of the guesswork out of your project by offering a free design program ." The header had Landscape contractor as the highest ranking optimized keyword. It is followed by rock walls, sod, and sprinklers which isn't as ranked as highly as Landscape contractor. The next words jeanfogglandscape.com used was San Francisco bay area. walkways was included but will not be seen by search crawlers.